2016 is clearly the year of Snapchat.

No longer seen as "that app teens use to send disappearing messages," Snapchat has built a huge following with teens and millennials—reaching 41% of all 18- to 34-year-olds in the U.S. daily.

And now, brands are eagerly jumping on board as well.

Brands across industries have hopped on the "fast casual" of social networks. Key players in retail (Amazon, Nordstrom), food and beverage (Ben and Jerry’s, Chipotle), beauty (Maybelline, Sephora) and sports (MLB, NBA) have built active accounts and followings.

Our founder, Bilal Kaiser, wrote a guest blog post for Smartbrief on Social Media. Read the full article here and let us know what you think!