The lines between public relations and social media marketing continue to blur, especially as you look at the digital landscape and take note of the rise of influencer marketing.
As part of our services at Agency Guacamole, we often work with influencers on behalf of our beauty and lifestyle clients. Beyond influencer marketing in general, a big part of a successful influencer campaign depends on the actual influencers a brand works with.
Want to get in on influencer marketing but not sure where to get started? Once you identify your objectives for an influencer campaign, the next step is to find the right influencers.
On PR/communications website Spin Sucks, Agency Guacamole founder Bilal Kaiser shares his POV on how to find influencers for your brand—and why social listening is key.