The Story feature was once exclusive to Snapchat, but now it's available on numerous social media platforms. Who's doing it best? And are users on board?
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Oftentimes in the social media world, especially when it comes to tech developments or new launches, we tend to act first and think later. To help provide an alternative perspective, we thought it would be interesting to look at any significant launches a couple weeks after the news broke.
In this blog post, we look at 2 recent developments from 2 key social media platforms—and what those changes mean for marketers.