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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>“My hair and skin tend to get more dry as the temperatures drop, and I’m loving Matrix’s new Food For Soft shampoo and conditioner to add that much-needed moisture back into my hair. For skin I’ve been into cleansing balms as a gentle and moisture-packed makeup removal solution. My favorites right now are the Superberry Dream Cleansing Balm by Youth to the People and Cicaluronic Cleansing Balm by Mizon.”</image:caption>
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      <image:caption>“For my hair, I have been rocking a protective style and Carol's Daughter’s Goddess Strength 7 Blend Hair &amp; Scalp Oil has been my STAPLE to keep my hair healthy! It smells so good and the ingredients leave my hair feeling moisturized to prevent breakage and promote strength. For my makeup, I have been loving the Urban Decay Vice Lip Bond in the shade ‘OG Backtalk.’ It is the perfect transition shade from Summer to Fall and I love the long-lasting, transfer-resistant formula. Also, it's so fun to shake the bottle before applying!”</image:caption>
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      <image:caption>“I never go a day without using the Biolage’s All-In-One Multi Benefit Oil – I’m obsessed! It’s very lightweight and boosts my hair color and shine immediately – I also like to use the excess product on my elbows and cuticles. As we transition into fall, I just started using our new client Mizon’s All-In-One Snail Repair Cream! The product is super hydrating and doesn’t leave any oily residue, which is perfect for my combo skin type.”</image:caption>
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      <image:caption>Gloria Noto has been a professional makeup artist since 2006 and is the founder of inclusive, minimalist skincare line @NOTO_Botanics. With Gloria as a member of the LGBTQIA+ community, this all-natural line of edited essentials was created with every body in mind. Noto Botanics reflects the changes she wanted to see in the industry. She wanted to make changes not only in the ingredients, but also in the visual identity and messaging of what wellness and beauty could look and feel like.</image:caption>
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    <loc>https://www.agencyguacamole.com/blog/2016/7/7/3-ways-to-sell-using-snapchat</loc>
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    <lastmod>2016-08-30</lastmod>
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  <url>
    <loc>https://www.agencyguacamole.com/blog/2016/6/16/7-questions-with-sylvia-vaquer-creative-director-co-founder-at-sociofabrica</loc>
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    <lastmod>2016-07-05</lastmod>
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      <image:title>Blog - 7 Questions with... Sylvia Vaquer, Creative Director &amp; Co-Founder at SocioFabrica</image:title>
      <image:caption>Sylvia Vaquer</image:caption>
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      <image:title>Blog - 7 Questions with... Sylvia Vaquer, Creative Director &amp; Co-Founder at SocioFabrica</image:title>
    </image:image>
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      <image:title>Blog - 7 Questions with... Sylvia Vaquer, Creative Director &amp; Co-Founder at SocioFabrica</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/567d96640e4c11744880164e/1466099010256-0KUMG2GIWW8XB4RQCI2Z/Screen+Shot+2016-06-16+at+10.35.47+AM.png</image:loc>
      <image:title>Blog - 7 Questions with... Sylvia Vaquer, Creative Director &amp; Co-Founder at SocioFabrica</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - 7 Questions with... Sylvia Vaquer, Creative Director &amp; Co-Founder at SocioFabrica</image:title>
      <image:caption>Sylvia having a little fun.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.agencyguacamole.com/blog/2016/6/24/shesofab-5-takeaways-from-our-panelcocktail-event</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-06-24</lastmod>
    <image:image>
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      <image:title>Blog - #SheSoFab: 5 Takeaways from Our Panel/Cocktail Event</image:title>
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      <image:title>Blog - #SheSoFab: 5 Takeaways from Our Panel/Cocktail Event</image:title>
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      <image:title>Blog - #SheSoFab: 5 Takeaways from Our Panel/Cocktail Event</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/567d96640e4c11744880164e/1466789686532-JY2CK4NZYQQ0ZK9MHFJJ/4.png</image:loc>
      <image:title>Blog - #SheSoFab: 5 Takeaways from Our Panel/Cocktail Event</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - #SheSoFab: 5 Takeaways from Our Panel/Cocktail Event</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.agencyguacamole.com/blog/2016/6/16/bilal-kaiser-agency-guacamole-entrepreneur</loc>
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    <priority>0.5</priority>
    <lastmod>2016-06-16</lastmod>
  </url>
  <url>
    <loc>https://www.agencyguacamole.com/blog/2016/6/2/5-tips-from-al-golin-on-prand-life</loc>
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    <lastmod>2016-06-02</lastmod>
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      <image:title>Blog - 5 Tips from Al Golin on PR—and Life</image:title>
      <image:caption>Al Golin, Founder and Chairman of Golin speaks during the 2016 Kenneth Owler Smith Symposium at Wallis Annenberg Hall. Photo courtesy of USC Annenberg / Brett Van Ort.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/567d96640e4c11744880164e/1464892068801-C0B0JP3IBTHS78NGEB5K/image-asset.jpeg</image:loc>
      <image:title>Blog - 5 Tips from Al Golin on PR—and Life</image:title>
      <image:caption>Willow Bay, veteran TV journalist and director of the Annenberg School of Journalism at USC, in conversation with Al Golin.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.agencyguacamole.com/blog/2016/5/9/7-questions-with-rachel-brown-west-coast-beauty-editor-at-wwd</loc>
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    <lastmod>2016-05-10</lastmod>
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      <image:title>Blog - 7 Questions with... Rachel Brown, West Coast Beauty Editor at WWD</image:title>
      <image:caption>Rachel Brown</image:caption>
    </image:image>
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      <image:title>Blog - 7 Questions with... Rachel Brown, West Coast Beauty Editor at WWD</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/567d96640e4c11744880164e/1462843038558-MUF4MI4LYR3X8G6XGYGT/Screen+Shot+2016-05-09+at+6.15.46+PM.png</image:loc>
      <image:title>Blog - 7 Questions with... Rachel Brown, West Coast Beauty Editor at WWD</image:title>
    </image:image>
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      <image:title>Blog - 7 Questions with... Rachel Brown, West Coast Beauty Editor at WWD</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.agencyguacamole.com/blog/2016/4/19/after-the-dust-settles-an-impending-algorithm-and-more-robust-chat</loc>
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    <lastmod>2016-04-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/567d96640e4c11744880164e/1461112777385-AT2GWSVXQPPMMTRLLVYK/image-asset.jpeg</image:loc>
      <image:title>Blog - After the Dust Settles: An Impending Algorithm &amp; More Robust Chat</image:title>
      <image:caption>You may have seen this type of message come through your newsfeed. It's probably not the best answer to the impending Instagram algorithm.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/567d96640e4c11744880164e/1461112720666-7TIXT074MXYDND2F391J/image-asset.jpeg</image:loc>
      <image:title>Blog - After the Dust Settles: An Impending Algorithm &amp; More Robust Chat</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/567d96640e4c11744880164e/1461112477594-0HV8NM9ZL2OKN87ODNOZ/image-asset.jpeg</image:loc>
      <image:title>Blog - After the Dust Settles: An Impending Algorithm &amp; More Robust Chat</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.agencyguacamole.com/blog/2016/4/11/creating-better-visuals-continued-power-of-color-and-tips-for-being-more-efficient-on-social-media</loc>
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    <lastmod>2016-04-11</lastmod>
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      <image:title>Blog - Better Visuals Continued: Power of Color &amp; Tips for Being More Efficient on Social</image:title>
      <image:caption>Source: Fast Company</image:caption>
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    <image:image>
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      <image:title>Blog - Better Visuals Continued: Power of Color &amp; Tips for Being More Efficient on Social</image:title>
      <image:caption>Source: Fast Company</image:caption>
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      <image:title>Blog - Better Visuals Continued: Power of Color &amp; Tips for Being More Efficient on Social</image:title>
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      <image:title>Blog - Better Visuals Continued: Power of Color &amp; Tips for Being More Efficient on Social</image:title>
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      <image:title>Blog - Better Visuals Continued: Power of Color &amp; Tips for Being More Efficient on Social</image:title>
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      <image:title>Blog - Better Visuals Continued: Power of Color &amp; Tips for Being More Efficient on Social</image:title>
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    <lastmod>2016-04-11</lastmod>
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      <image:title>Blog - 5 Tips for Creating Better Visuals for Social Media (and Getting Those Eyeballs!)</image:title>
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    <lastmod>2016-03-17</lastmod>
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    <priority>0.75</priority>
    <lastmod>2020-07-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/567d96640e4c11744880164e/1456169634517-GK32EIZS2FTXMNV8B35E/Screen+Shot+2016-02-22+at+11.16.36+AM.png</image:loc>
      <image:title>Subscribe</image:title>
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    <loc>https://www.agencyguacamole.com/about-us-capabilities-social-pr-events-influencer-marketing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-12-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/567d96640e4c11744880164e/1591314467894-3A9JWWDPHBQ4J3XBJ1A5/19-AquariaXNyx_909.jpg</image:loc>
      <image:title>What We Do</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/567d96640e4c11744880164e/1590731848816-UHVXHOABDEXJNH8IW2R9/image-asset.png</image:loc>
      <image:title>What We Do - Social Media</image:title>
      <image:caption>An essential piece of marketing and communication, our social media services include: ‣ Social media strategy development across owned, earned &amp; paid ‣ Content creation (text, images, video, audio, GIFs, memes, et al.) at our in-house studio or externally ‣ Round-the-clock community management ‣ Influencer seeding &amp; campaigns ‣ Sweepstakes, contests &amp; giveaways ‣ Reporting, social listening, analysis &amp; optimization</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/567d96640e4c11744880164e/1590732926501-SCU8HZAF9W80YVSTNBDU/image-asset.png</image:loc>
      <image:title>What We Do - Public Relations</image:title>
      <image:caption>An ever-evolving element of brand-building, our PR services include: ‣ Media strategy development, pitching &amp; seeding, with a focus on digital outlets ‣ Media kits, press releases &amp; media alerts ‣ Award submissions, brand partnerships &amp; community relations ‣ Speaking engagements &amp; media training ‣ Reporting, analysis &amp; competitive research</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/567d96640e4c11744880164e/1590736222668-V07HOQ6EFZA2K1D69Y2M/image-asset.jpeg</image:loc>
      <image:title>What We Do - Influencer Marketing &amp; Sampling Campaigns</image:title>
      <image:caption>Your new brand ambassadors &amp; advocates span nano-, micro- and macro influencers. Here’s how we can help: ‣ Influencer marketing program strategy development to elevate brand message &amp; generate social buzz—such as a TikTok campaign to launch a new product ‣ Finding, vetting &amp; working with on-brand influencers ‣ Campaign development, content guidelines &amp; fee negotiation ‣ Insta-worthy custom mailer boxes &amp; fun add-ons/gifts/swag ‣ Reporting, ROI analysis &amp; optimization</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/567d96640e4c11744880164e/1591296459825-VWODYAE1H4H1XMJPRL9H/Screen+Shot+2020-06-04+at+11.46.53+AM.png</image:loc>
      <image:title>What We Do - Influencer Mailers/Sampler/ Word-of-Mouth Boxes</image:title>
      <image:caption>Don’t have the capacity to store, pack &amp; ship influencer mailers? We got you. Our in-house warehouse space &amp; logistics team allows one-stop, turnkey mailer deployment via: ‣ Product receipt &amp; inventory w/secure, temperature-controlled storage ‣ Guidance &amp; coordination of custom boxes, limited-edition items, marketing collateral, premium elements &amp; swag ‣ Scalable system for campaign deployment as well as ad hoc gifting/send-outs ‣ Access to exclusive discounted shipping rates via our preferred shipping company</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/567d96640e4c11744880164e/1591377937346-4QVVF3KU9N87UPZ6OA2J/image-asset.jpeg</image:loc>
      <image:title>What We Do - Events &amp; Experiences</image:title>
      <image:caption>If you’re in the beauty space you’ve probably seen one of our events pop up in your feed. Connecting with editors, influencers &amp; consumers via in-person events is a highly effective way to launch, celebrate or elevate a brand. Not only does our events team have a broad range of experience—from intimate VIP brunches in the West Village to massive rooftop activations in DTLA—we’re also thinking about events in a post-COVID19 world. Our events services include: ‣ A-Z event production including planning, creative concepting, venue scouting, production, organic “Insta-moments” &amp; guest list management ‣ NEW: Touchless &amp; virtual events to minimize health risks ‣ VIP/talent management, influencer/celebrity meet-and-greets &amp; high visibility consumer activations ‣ On-the-ground social content creation &amp; digital integrations</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.agencyguacamole.com/meet-bilal-kaiser</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2020-06-10</lastmod>
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      <image:title>Meet Bilal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/567d96640e4c11744880164e/1591313063892-PV4LDHBTUTN2W5KWHBUK/image-asset.jpeg</image:loc>
      <image:title>Meet Bilal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/567d96640e4c11744880164e/1591313152980-5EFJPB2CG2JVNJQC58KY/image-asset.jpeg</image:loc>
      <image:title>Meet Bilal</image:title>
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    <loc>https://www.agencyguacamole.com/about-us-agency-overview</loc>
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