At Agency Guacamole, Diversity, Equity and Inclusion (DE&I) have always been at the core of our mission. These values not only define our culture but also guide the work we do with beauty and lifestyle brands. We take immense pride in partnering with clients who share a deep commitment to inclusivity and equity – both in the products they create and the stories they tell.
Recently, we've witnessed a significant shift in how DE&I policies are being approached.
As the landscape evolves, companies are grappling with the complexities of rollback policies and the challenges they present. For BIPOC-owned beauty brands, this post-DE&I era brings a new set of realities, requiring heightened awareness and deliberate action.
At Agency Guacamole, we take this shift seriously, remaining vigilant in our commitment to creating positive, lasting change.
Our founder, Bilal Kaiser, has been vocal about the need for brands to stay true to their DE&I commitments, particularly in times of uncertainty. Bilal's insights have been featured in key publications including Vogue Business, the LA Business Journal and Exec Magazine, where he has emphasized the importance of adapting to the changing DE&I conversation without losing sight of the values that should continue to drive the industry forward.
On the DE&I rollbacks across major retailers, Bilal said this in Vogue’s story, BIPOC-owned beauty brands face a new reality in the post-DEI era:
In the LA Business Journal’s story on DE&I Rollbacks, Bilal mentioned the importance of DE&I values:
Further elaborating on the business sense behind DE&I in Exec Mag’s story, Adapting DEI Strategies for 2025: How Brands Can Navigate a Shifting Landscape, Bilal said:
Looking ahead, Agency Guacamole remains committed to amplifying all voices and ensuring that inclusivity continues to be at the forefront of the conversations we drive – especially through our annual Beauty, Lifestyle and Nurturing Diversity (B.L.N.D.) initiative, which we proudly launched in 2018 and which we are currently planning for 2025.
As we move forward in this ever-changing landscape, we will continue to champion DE&I, ensuring that it’s not just a trend, but a foundational principle in everything we do. Stay tuned as we push boundaries and create lasting impact in our industry.